Lexus, The Life RX

Identity for LEXUS RX car launch, a by Freuds created immersive theatre event ‘The Life RX’. The experience made all the invited journalists star as the main character in their own story: a 14-scene experience that included being ‘friends’ with Jude Law and wearing the newest couture designed by new and upcoming designer Joshua Kane. The Lexus’ Directors Book is a gift for the journalists as a behind-the-scenes of the experience, showing the script of the experience and a profile of all the talent involved.

Branding
Editorial